“A Role of Private Sector in Educational Services”

Introduction >

Service is a major portion our life. Services management is a process which provides facility to backward society and makes awareness among them through the best performance of services.  It includes all economical activities whose output is not a physical product or construction is generally consumed at the time it is produced and provides added value in forms that are essentially intangible concerns of its first purchase.

Services management is the non commercial and non profitable activities but serve to the society. It includes ideas, people and so on.  In education filed service management, Literacy paves the way for education which engineers and experts a sound foundation for the development of knowledge.  Mahatma Gandhi advocated on removing illiteracy and expanded its purview to the development of knowledge.  He considered illiteracy a sin and strongly advocated to its eradication through social transformation.  In education context of India, there are 3 level of education Institution / centers.  i.e. (i) Primary Education (ii) Secondary education (intermediate) (iii) Higher Education (College, Universities).  These are having more / high responsibility of education and developing knowledge.

Educational field service management:-

            Our emphasis is not a selling education but serve to backward society since we name them not for profit making organizations.  In a very natural way, the emerging problem focus attention on making such a provision or adopting such a policy for the fee structure which offers an opportunity to the poorer and weaker section of the society to get world class quality education.

Characteristics of Services management:-

1. Intangibility
2. Inseparability
3. Inconsistency
4. Perishability

Types of Services in Educational field  

Montessori Method of Teaching services:-

            The father of Maria Montessori introduced the new pattern of children’s educational services.  Montessori believed that the self education is the best device to educate children.  She emphasized to serve the need for children’s house, where teachers are supposed to act as an observer.  The teaching methods are of play way, songs, instrumental teaching, visual teaching, spot visit explanation for their learning in the age group below 5 years.

Services management mix

There are 7p’ involved in service management mix. i.e.

Product

  Price                                      These 4 P’s are traditional management mix

  Promotion

  Place

              Physical Evidence                

              Participants and           These 3 P’s are expanded services management mix

              Process

            Services management organisation design includes “7s frame work”. Each ‘S’ is connect to every other S interdependently i.e.

1. Strategy
2. System
3. Structure
4.  Styles
5. Staff
6. Skills
7. Shared Values

Education institutions, public or private are supposed to accelerate the rate of human capital formation.  Innovative education and to market it in such a way institutions and students both are found beneficed.  We go through innovative education in the Indian settings.  A number of social thinkers and educationist have gone through the problem and feel about education in the same way.  Gandhiji advocated to giving free and compulsory education in the age group 7 to 14.  He strongly advocated education must covers all the subject included crafts to main subject of education.  Innovative system of education process is to be practiced right from elementary education to the higher education.

Literacy:-

            The term literacy is a condition of being literate, it denotes a person able to read, write and understand.  In short, the knowledge which helps for the fulfillment of the objectives of life is known as literacy.

Emerging Trends in Literacy:-

            The emerging trends testify the good response of our policies and programmes for increasing the rate of literacy. We can market literacy in such a way that with out any regional, race, gender bias, and illiteracy in all age groups above 5 is minimized considerably.

Management literacy: -

            We have been investing huge amount of money and deploying. a good number of persons and sophisticated technologies to literate the masses and remove the illiteracy. The management practices bear the efficacy of improving the input-output ratio since we frame of a services mix keeping in view the sensitivity of target, prospects, and attempt to promote the same by using modern sophisticated devices.  We use the term management for literacy, education and development of knowledge.  The simple logic in using the term management is to make available to the prospects the quality services.  The management practices would simplify the process of qualitative cum quantitative transformation in the process of efficiency generation.

Adult education Services management:-

Adult education

Programming

                                    Formal Education                               Informal Education

1. Knowledge alphabets                   1. Civic sense Nutritional awareness
2. Functional education                    2. Cultural, Ethical promotion
3. Development of knowledge         3. National Excellence
4. In tune with aptitude

Govt. agency, Social Organization

Global support

Skill Generation

Vocational

Strategic Services management for Adult education

1. Active participation and involvement
2. Visual image to be given due weight age in the marketing process
3. Inclusion of More incentives
4. Infrastructural constraints to be removed
5. Committed pool of volunteers
6.  Undertaking Area specific Programmes
7. A careful Equilibrium between the carrot and stick policy
8. Special weight age to women literacy

Services management in Elementary Education

            We have four mixes in the context of services management of elementary education in both at primary and upper primary stages while innovative curriculum. We have advocated in favor of blending the formal and informed education.  We find emphasis on informal education to protecting the values, organization culture and organization productivity.  It is very natural that we assign due weight age to the innovative communication technologies to make the child education more effective.

            We also find special emphasis on rural students, it is offered by government at free of cost services.

Strategic Services Management:-

            The strategic services management focuses on strengthening the innovation process to achieve the target of total literacy level increase.  We need creativity in the system of education since the task of wooing the rural children and girl is found tough.

Services management in Secondary Education:

            We emphasis the secondary education and need more precautions here. Since the prospects are teenagers. The curriculums are to be selected in the face of latest developments. The latest communication technologies are used for making the system more effective. Both the Govt. and private high schools are found engaged in the process; the fee strategy again becomes a challenging task.

Strategic Services Management:

            In the strategic services management, we talk about the action plan which would make the system effective even for the rural students and especially for the girls living in the rural areas.

Services Management in Higher Education:

            We strengthen the vocational courses in the higher education is required to be made selective, especially for excellent and very excellent students. It contributes the lot to the development of knowledge. It is pertinent process; we focus on scientific developments and while designing the curriculum. The word of mouth promotion mix is very effective the communication channel, it is more effective without any cost involve. Here the Private, Govt. institutions and Universities give advertising to initiate the qualitative and quantitative improvements in the educational system makes available facilities even to poor and weaker students.

Strategic Services Management:-

            We have a target of initially qualitative improvements in the system are more competitive and contribute a lot to the socio-economic transformation process.  The advocacy is in favour of enriching the curriculum.  The government, private (colleges & institutes) and universities are supposed to advertise and publicize but there must be an optimal budget for that purpose. We honored the fact that educational institutions are acting as a profit making organization.  We have discussed a strategic plan for the fee-structure which allows even the poor and meritorious students to get educations.

Conclusion:-

            Services are responsible for the creation of a substantial majority of new educational institution both private and government institutions around the world.  The service management in educational field includes many activities provided by public and non-profit organization.  We can describe the effectiveness of services in education field through 7p’s of service management.  The education institutions should select and choose the customer to serve the customer and focus on achieving customer satisfaction and loyalty.  Educational Institute services management is nothing but services to poor and backward class people.  These institutions will focus on the quality of service not to focus on profits.  Unfortunately today’s competitive world’s educational institutions focus on profit through services except some institutions.  Hence every body’s (Education institutions) should focus the best services in educational field to make effective and efficient literacy for eradication of illiteracy.

References:

Services Management by Christopher Lovelock & Jochen wirtz published by Pearson Education

Service Management by P.K.Sinha, Sc.Sahoo published by Himalaya publications

Service Management by S.M.JHA, published by Himalaya publications

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About Author

Submitter’s (Authors) detail

Name : Mr.S.SUNDARARAJAN
Designation : Faculty of Management Studies & Research Scholar
Institution : Periyar Institute of Management Studies (PRIMS)
Address : PRIMS, Periyar University, Salem – 11. Tamilnadu.
Pin: 636 011.
Tel.No (Office) : 0427-2345766 Extn.237
Mobile No : 093671 53253
E-mail : rajanmba2003@yahoo.co.in / mahaphd2007@gmail.com

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