If you want what may be the simplest innovation process, here it is: Find the things that others are not doing well, or just not doing. Once you identify these deficiencies, design a better service or product based on what customers really want. Then sell it.
For example, there was an article in Forbes magazine recently on a Japanese company called Kumon that teaches kids around the world how to read and write and do basic math. They ha » Read more: A Simple Innovation Process
